We Are Fabric
Weaving Strategy, Expression, and Activation into Enduring Brands
Fabric is built on the belief that clarity and purpose create movement. When your brand’s story is sharp, compelling, and deeply authentic, people don’t just listen— they rally. They move with you. They fuel your growth. And in the process, they become your tribe.
We craft brand strategy, expression, and activation to help businesses define their essence, sharpen their positioning, and build real connections. It’s not about making noise—it’s about resonance. When your message is clear and true, people don’t just notice; they believe. That’s how lasting brands are woven into culture.
Where Business, Brand, and Marketing Intersect
At Fabric, branding is the fabric that holds business and marketing together.
We help clients align long-term vision with market presence — ensuring their brand is not just seen, but understood and felt.
Business provides structure
The foundation of sales, strategy, and operations
Branding creates meaning
Defining who you are and why people should care
Marketing builds reach
Amplifying the right message to the right audience
Build Your Brand for What's Next
Brand-building isn’t a one-time event—it’s an ongoing evolution. Businesses need agility, expert partners, and scalable solutions to move faster, pivot smarter, and stay ahead.​
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Fabric was built for this new era of work with:
✔ On-Demand Expertise – World-class strategy, design, and marcomm support when you need it.
✔ Seamless Integration – We work like an extension of your team, without the red tape.
✔ Cross-Industry Insights – Our external perspective fuels fresh thinking, free from internal blind spots.
✔ Future-Proofed Solutions – We don’t just solve today’s challenges; we set you up for long-term growth.
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Leadership Team
Bennett
Co-Founder, Creative Director
Bennett is an award-winning designer with 25 years of experience, having led projects at top global agencies like Brand Union, Pearlfisher, and JKR in cities like London, New York, Chicago, and San Francisco. His work covers various consumer goods and tech sectors in both retail and e-commerce.
In 2019, he founded Bennett/Co in San Juan, combining global insights with local flair to enrich Puerto Rico’s entrepreneurial landscape. He also mentors at Grupo Guayacán, supporting over 350 local businesses in their growth.
Bennett holds a B.A. in Design from Somerset College of Arts & Technology.
Ana María López
Co-Founder, Strategy Director
Ana Maria's expertise spans strategic planning, branding, marketing, digital content strategy, and business development across sectors such as tourism, tech, media, CPG, and e-commerce.
She has held leadership roles at prestigious organizations like Google, Discovery Communications, Federated Media, Saatchi & Saatchi, and Foundation for Puerto Rico.
At Fabric, Ana Maria utilizes her extensive global experience, along with her passion for creativity and storytelling, to help businesses distill complex ideas into actionable insights, define their purpose ,and create narratives that deeply resonate with their audiences, and convert into sales.
Ana Maria has a B.A. in History & Literature from Harvard University, and is also certified in Designing Strategy by IDEO.
Our Collaborators
We partner with a global network of specialized experts—master craftsmen in their fields—who bring depth, precision, and innovation to every brand we build. From strategy and design to content, digital experiences, and beyond, our extended team ensures that every project gets the expertise it deserves.
Graphic Design & Illustration
Typography
Video Production & Animation
Research & Innovation
Web UX/UI Development
CRM Design & Implementation
PR & Comms
Photography
Social Media Management
